Purpose

The purpose of this study is to explore how past and future temporal focus of CEOs in the hospitality industry influence their intention to invest in metaverse technology and the underlying mechanism under boundary conditions of perceived competitive pressure.

Design/methodology/approach

This multi-informant study collected data over three waves from a sample of 235 CEOs and their subordinates in India’s hospitality industry. A PLS-SEM was applied to the study data. Further, the study also used phenomenological interviews to capture CEOs’ perspectives on the study’s conceptual model.

Findings

Findings suggest that the past temporal focus of CEOs decreases technology orientation, and future temporal focus increases the technology orientation of firms, consequently impacting the intention to invest in the metaverse. CEOs’ perceived competitive pressure moderates the mediating relationship, such that the negative impact of past temporal focus on technology orientation is decreased and that of future temporal focus on the CEO is increased.

Research limitations/implications

By exploring the role of a CEO’s past and future temporal focus on influencing technology orientation and, hence, adoption of new technology, the study extends upper-echelon theory to the field of metaverse adoption in the hospitality industry and responds to scholars’ calls to explore the industry’s technology adoption from the lens of the upper echelon.

Practical implications

The study has significant implications for the success of the adoption of metaverse technology in the hospitality industry. Findings imply that the board members should encourage CEOs to have future temporal focus.

Originality/value

The study provides novel insights into the adoption of metaverse technology by the hospitality industry, where CEO attributes such as their temporal focus influence intention to invest in metaverse.

中文翻译：

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推动酒店行业采用元宇宙：高层视角

目的

本研究的目的是探讨酒店业首席执行官过去和未来的时间焦点如何影响他们投资元宇宙技术的意图以及在感知竞争压力的边界条件下的潜在机制。

设计/方法论/途径

这项多信息研究从印度酒店业 235 名首席执行官及其下属的样本中收集了三波数据。 PLS-SEM 应用于研究数据。此外，该研究还利用现象学访谈来捕捉首席执行官对该研究概念模型的看法。

发现

研究结果表明，首席执行官过去的时间焦点会降低技术导向，而未来的时间焦点会增加公司的技术导向，从而影响虚拟宇宙的投资意向。 CEO感知的竞争压力调节了中介关系，使得过去时间关注技术导向的负面影响减少，而未来时间关注CEO的负面影响增加。

研究局限性/影响

通过探讨首席执行官过去和未来的时间关注对技术导向以及新技术采用的影响，该研究将高层理论扩展到酒店业的虚拟实境采用领域，并响应了学者们探索探索的号召。业界的技术采用来自上层梯队的镜头。

实际影响

该研究对于酒店业成功采用虚拟宇宙技术具有重要意义。调查结果表明，董事会成员应鼓励首席执行官将重点放在未来的时间上。

原创性/价值

该研究为酒店业采用元宇宙技术提供了新颖的见解，其中首席执行官的属性（例如他们的时间焦点）会影响投资元宇宙的意图。