The significance of metaverse platforms is growing in both research and practical applications. To utilize the chances and opportunities metaverse platforms offer, research and practice must understand how these platforms create value, which has not been adequately explored. Our research explores the characteristics of metaverse platforms that facilitate value creation for organizations in both B2B and B2C sectors. Employing a qualitative inductive approach, we conducted 15 interviews with decision-makers from international corporations active in the metaverse. We identified 26 metaverse platform characteristics, which we categorized into six dimensions based on the DeLone and McLean Information Systems success model. Subsequently, we provide examples to illustrate the application of these identified characteristics within metaverse platforms. This study contributes to the academic discourse by uncovering the characteristics that shape the competitive landscape of emerging metaverse platforms. Leveraging these characteristics may offer metaverse providers a competitive edge in attracting complementary organizations to their platforms.

虚拟宇宙平台的重要性在研究和实际应用中都在增长。为了利用元界平台提供的机会和机会，研究和实践必须了解这些平台如何创造价值，而这一点尚未得到充分探索。我们的研究探讨了促进 B2B 和 B2C 领域组织价值创造的元界平台的特征。我们采用定性归纳法，对活跃于虚拟世界的国际公司的决策者进行了 15 次访谈。我们确定了 26 个元宇宙平台特征，并根据 DeLone 和 McLean Information Systems 的成功模型将其分为六个维度。随后，我们提供示例来说明这些已识别特征在元节平台中的应用。这项研究揭示了塑造新兴元宇宙平台竞争格局的特征，为学术讨论做出了贡献。利用这些特征可以为元宇宙提供商提供竞争优势，吸引互补组织使用其平台。