Craft firms characterized by a humanistic approach to work face a tension between adhering to pure craft principles and embracing industrialization. This challenge is heightened in family-controlled craft firms, striving to uphold tradition while adapting to change. This study examines how craft work evolves along the trajectory of entrepreneurial development through a case study of Thun, a third-generation family craft firm. We identify a set of mechanisms and four configurations—pure, technical, narrative, and ecosystemic—through which craft work evolves over time. These configurations not only preserve traditions, but also infuse them with entrepreneurial spirit, reinterpretation, and deep innovation. This study contributes to the craft work literature by moving beyond static perspectives and revealing the dynamic interplay between different craft configurations.

中文翻译：

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家族企业战略发展中手工艺的演变


以人文工作方式为特征的手工艺公司面临着坚持纯粹手工艺原则和拥抱工业化之间的紧张关系。在家族控制的手工艺公司中，这一挑战更加严峻，他们努力在保持传统的同时适应变化。本研究通过对第三代家族手工艺公司图恩的案例研究，探讨了手工艺工作如何沿着创业发展的轨迹演变。我们确定了一套机制和四种配置——纯粹的、技术的、叙事的和生态系统的——通过它们，手工艺随着时间的推移而发展。这些配置不仅保留了传统，还注入了创业精神、重新诠释和深度创新。这项研究超越了静态视角，揭示了不同工艺配置之间的动态相互作用，为工艺作品文献做出了贡献。