Purpose

In the context of rewards-based crowdfunding, this study aims to examine the role of project backers as providers of knowledge inputs beyond just financial capital.

Design/methodology/approach

This study uses binomial regression to study the relationship between project creators’ and backers’ knowledge sharing, and the relationship of these two knowledge-sharing elements with achieving above-goal funding levels.

Findings

This study finds that the project creator’s knowledge sharing is significantly and positively related to backers’ knowledge sharing and that this relationship is moderated by the type of project. Furthermore, backers’ knowledge sharing is positively related to above-goal funding outcomes for a project.

Research limitations/implications

This study established the link between creators’ and backers’ knowledge sharing in rewards-based crowdfunding, which has been underexplored in the literature. This study’s direct attention to the role of knowledge as a key resource in rewards-based crowdfunding and crowdsourcing in general.

Practical implications

For entrepreneurs seeking crowdfunding, this study highlights the importance of knowledge sharing with their project backers to attain above-goal funding. Furthermore, eliciting backers’ knowledge input acts as a signaling mechanism that increases the crowd’s confidence in the project. It also endows entrepreneurs with knowledge resources that can improve project outcomes and achieve broader market success postcrowdfunding.

Originality/value

To the best of the authors’ knowledge, this study is one of the first to focus on knowledge content as a critical element in project backer-creator communication in rewards-based crowdfunding. This study also delineate the various knowledge types shared between the project creator and backers in both rewards-based crowdfunding projects.

中文翻译：

---

基于奖励的众筹项目创建者和支持者之间的知识共享

目的

在基于奖励的众筹背景下，本研究旨在探讨项目支持者作为金融资本之外的知识投入提供者的作用。

设计/方法论/途径

本研究使用二项式回归来研究项目创建者和支持者的知识共享之间的关系，以及这两个知识共享要素与实现高于目标的资金水平之间的关系。

发现

本研究发现，项目创建者的知识共享与支持者的知识共享显着正相关，并且这种关系受到项目类型的调节。此外，支持者的知识共享与项目超出目标的资助结果呈正相关。

研究局限性/影响

这项研究建立了基于奖励的众筹中创造者和支持者知识共享之间的联系，这一点在文献中尚未得到充分探讨。这项研究直接关注知识作为基于奖励的众筹和众包中关键资源的作用。

实际影响

对于寻求众筹的企业家来说，这项研究强调了与项目支持者分享知识以获得高于目标资金的重要性。此外，吸引支持者的知识输入可以作为一种信号机制，增加人群对项目的信心。它还为企业家提供了知识资源，可以改善项目成果并在众筹后取得更广泛的市场成功。

原创性/价值

据作者所知，这项研究是第一个将知识内容作为基于奖励的众筹中项目支持者与创建者沟通的关键要素的研究之一。这项研究还描述了两个基于奖励的众筹项目中项目创建者和支持者之间共享的各种知识类型。