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Divergent impact of belief in COVID-19 misinformation on cross-border tourism
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-05-09 , DOI: 10.1016/j.jdmm.2024.100901
Collins Opoku Antwi , Seth Yeboah Ntim , Jianzhen Zhang , Eric Adom Asante , Adjei Peter Darko , Jun Ren

In an atmosphere of pathogen danger and mistrust during a pandemic, misinformation can induce the urge to penalize the pathogen's origin-destination. This study exams the effect of COVID-19 origin belief (that is, the belief that the virus is human-engineered) on hospitality and tourism outcomes using multi-wave data (U.S. sample: = 351). The findings suggest that the diverse impact of COVID-19 origin belief (COVID-19 misinformation) on tourists and residents' approach-avoid behaviors can best be modeled in dual explanatory mechanisms. Specifically, COVID-19 origin belief relates to tourism animosity positively but has a negative association with destination image and resident hospitality. The positive indirect effect of COVID-19 origin belief on tourists' willingness to visit is transmitted by tourism animosity. In contrast, the negative indirect effect of COVID-19 origin belief on tourists' willingness to visit and resident hospitality is transmitted by destination image. Tourists and residents' level of education moderates the positive and negative direct and indirect effects.

中文翻译:


COVID-19错误信息的信念对跨境旅游业的不同影响



在大流行期间病原体危险和不信任的氛围中,错误信息可能会引发惩罚病原体起源地的冲动。本研究使用多波数据(美国样本:= 351)检验了 COVID-19 起源信念(即病毒是人为设计的信念)对酒店和旅游业结果的影响。研究结果表明,COVID-19 起源信念(COVID-19 错误信息)对游客和居民回避行为的不同影响最好通过双重解释机制进行建模。具体而言,COVID-19 起源信念与旅游敌意呈正相关,但与目的地形象和居民热情程度呈负相关。 COVID-19 起源信念对游客旅游意愿的积极间接影响是通过旅游敌意传播的。相比之下,COVID-19起源信念对游客参观意愿和居民热情好客的负面间接影响是通过目的地形象传递的。游客和居民的受教育程度调节了正向和负向的直接和间接影响。
更新日期:2024-05-09
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