Although outdoor recreation and tourism drive the economies of many gateway and natural amenity regions (GNARs), community leaders in these areas often lack a clear understanding of how to strategically invest in resources in ways that lead to a balanced portfolio of assets that meets market demands. This research investigates the relationship between the supply of and demand for outdoor recreation and tourism in GNARs across southeastern Utah. We characterize supply assets using four asset classes: , , , and . We quantify the demand for outdoor recreation and tourism using geotagged social media in gateway communities adjacent to national parks and other public lands. Our analysis revealed environmental assets (historic trails, viewpoints, proximity to national parks, and campsites specifically) are highly and significantly correlated with outdoor recreation and tourism demand. The findings can guide local, state, regional, and federal officials in strategically investing in tourism assets that align with market demands. For example, strategic investments across the study area in the development of viewpoints that showcase the region's spectacular red rock and desert landscapes, as well as campsites where visitors can base their explorations, are likely to see significant and positive returns in terms of visitation.

中文翻译：

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犹他州东南部门户社区的旅游供需（美国）


尽管户外休闲和旅游业推动了许多门户和自然舒适地区 (GNAR) 的经济，但这些地区的社区领导者往往缺乏对如何战略性地投资资源以形成满足市场需求的平衡资产组合的清晰了解。本研究调查了犹他州东南部 GNAR 户外休闲和旅游的供需关系。我们使用四种资产类别来描述供应资产： 、 、 和 。我们使用地理标记的社交媒体来量化国家公园和其他公共土地附近的门户社区对户外休闲和旅游的需求。我们的分析显示，环境资产（历史步道、观景点、靠近国家公园，特别是露营地）与户外休闲和旅游需求高度相关。研究结果可以指导地方、州、地区和联邦官员对符合市场需求的旅游资产进行战略投资。例如，在整个研究区域进行战略投资，开发展示该地区壮观的红岩和沙漠景观的观景点，以及游客可以作为探索基地的露营地，可能会在访问方面获得显着且积极的回报。