Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...

中文翻译：

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超越情感转移：视频游戏品牌布局中的属性关联及其对品牌态度的影响

品牌植入在视频游戏中无处不在。然而，它们何时以及如何影响玩家的品牌态度仍不清楚。而之前的研究认为，积极的情感...