Purpose

This paper presents a new conceptualization of digital service anchored in a coconstitutive ontology of digital “x” phenomena, illuminating the pivotal role of the digital qualifier in the service context. Our objective is to provide a theoretically grounded conceptualization of digital service and its impact on the nature of the value cocreation process that characterizes digital phenomena.

Design/methodology/approach

Drawing from scholarly works on digital phenomena and fundamental principles of service-dominant logic, this paper delineates the essence of digital service based on the interplay between digitization and digitalization as well as the operational dynamics of generativity and its constitutive dimensions (architecture, community, governance).

Findings

The paper defines digital service as a sociotechnical process of value cocreation, where participants dynamically architect, govern and leverage digital resources. This perspective highlights the organic development of digital service and the prevalence of decentralized control mechanisms. It also underscores how the intersection between generativity’s dimensions—architecture, community and governance—shapes the dynamic evolution and outcomes of digital services.

Originality/value

Our conceptual framework sheds light on our understanding of digital service, offering a foundation to further explore its nature and implications for research and practice, which we illustrate using the case of ChatGPT.

中文翻译：

---

数字化服务概念化：共构本质与价值共创动力

目的

本文提出了一种基于数字“x”现象的共构本体论的数字服务新概念，阐明了数字限定符在服务环境中的关键作用。我们的目标是提供基于理论的数字服务概念及其对表征数字现象的价值共创过程的本质的影响。

设计/方法论/途径

本文借鉴数字现象的学术著作和服务主导逻辑的基本原理，基于数字化与数字化之间的相互作用以及生成性的运作动力及其构成维度（架构、社区、治理），描述了数字服务的本质。 ）。

发现

该论文将数字服务定义为价值共同创造的社会技术过程，参与者动态地构建、管理和利用数字资源。这一观点凸显了数字服务的有机发展和去中心化控制机制的盛行。它还强调了生成性维度（架构、社区和治理）之间的交叉如何塑造数字服务的动态演变和结果。

原创性/价值

我们的概念框架阐明了我们对数字服务的理解，为进一步探索其本质以及对研究和实践的影响奠定了基础，我们使用 ChatGPT 的案例进行了说明。