Across Western democracies, the public sector has undergone significant changes following successive waves of marketisation. Such changes find material expression in an organisation’s logic and associated vocabulary. While marketisation may be adopted, a growing body of research explains how it is often resisted as public sector professionals reject its logic and vocabulary. We contribute to this debate by detailing additional, theoretically important responses. Rather than simply rejecting or adopting both the logic and vocabulary of marketisation, this article shows how UK museum professionals decouple these. Our analysis shows how museum professionals either fashion generic market vocabulary (e.g. customer, value) to pursue local projects or sustain terms such as public and culture to cling to longer-standing ideals of publicness. Partly because of the nature of cultural goods, we propose the museum sector as a paradigm case to illustrate this phenomenon, but our argument has broader implications for the public sphere.

中文翻译：

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市场化与公共利益：博物馆专业人员的反应类型

在西方民主国家，公共部门在连续的市场化浪潮之后发生了重大变化。这些变化在组织的逻辑和相关词汇中找到了具体的表达。虽然市场化可能会被采用，但越来越多的研究解释了它如何经常受到抵制，因为公共部门专业人士拒绝其逻辑和词汇。我们通过详细说明额外的、理论上重要的回应来为这场辩论做出贡献。本文不是简单地拒绝或采用市场化的逻辑和词汇，而是展示英国博物馆专业人士如何将这些逻辑和词汇脱钩。我们的分析显示了博物馆专业人士如何塑造通用市场词汇（例如客户、价值）来追求当地项目，或者维持公共和文化等术语来坚持长期的公共性理想。部分由于文化产品的性质，我们提出博物馆部门作为范例案例来说明这一现象，但我们的论点对公共领域具有更广泛的影响。