Purpose

The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience.

Design/methodology/approach

The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency in sports streaming, (3) the desire for exclusive sports memorabilia and experiences, (4) artificial intelligence-driven content and (5) the potential decentralization of certain elements within the sports media ecosphere.

Findings

The core fan experience will still be recognizable, but AI, VR, blockchain and other elements will be infused within it.

Originality/value

Ramifications on sports media scholarships are offered.

中文翻译：

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从游戏化到个性化：体育媒体、Web 3.0 和对终极球迷体验的渴望

目的

本文的目的是探讨 Web 3.0 对体育媒体的影响以及对终极球迷体验的渴望。

设计/方法论/途径

本文解释了 Web 3.0 将如何影响 (1) 社交电视体验、(2) 体育流媒体零延迟的推动、(3) 对独家体育纪念品和体验的渴望、(4) 人工智能驱动的内容以及 ( 5）体育媒体生态圈内某些要素的潜在去中心化。

发现

核心粉丝体验仍将是可识别的，但人工智能、VR、区块链等元素将被注入其中。

原创性/价值

提供了对体育媒体奖学金的影响。