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Drivers of hotel guests’ choice of smart products: Applying a complexity theory involving TAM, technology readiness, TPB, and emotion factors
International Journal of Hospitality Management ( IF 11.7 ) Pub Date : 2024-04-25 , DOI: 10.1016/j.ijhm.2024.103755
Heesup Han , Seongseop (Sam) Kim , Frank Badu-Baiden , Amr Al-Ansi , Jinkyung Jenny Kim

A clear understanding of consumer adoption behavior would lead to broader acceptance of technology-mediated products, which eventually pave the way for the success of smart hotels. This study explored the psychological mechanisms involved in hotel guests’ choice of smart products, based on complexity theory. This study used motivation factors based on the technology acceptance model, technology readiness factors; volitional and non-volitional factors from the theory of planned behavior; and emotional factors as drivers of approach behavior in the smart hotel context. Symmetrical and asymmetrical analysis methods tested the net effect and interconnectedness of proposed variables on intention to purchase smart products. A number of optimal configurations offer extra opportunities for industry practitioners to develop more customized strategies.

中文翻译:

酒店客人选择智能产品的驱动因素:应用涉及 TAM、技术准备度、TPB 和情感因素的复杂性理论

对消费者采用行为的清晰了解将导致对技术介导产品的更广泛接受,最终为智能酒店的成功铺平道路。本研究基于复杂性理论探讨了酒店客人选择智能产品的心理机制。本研究使用了基于技术接受模型、技术准备度因素的激励因素;计划行为理论中的自愿和非自愿因素;和情感因素作为智能酒店背景下接近行为的驱动因素。对称和不对称分析方法测试了所提出的变量对购买智能产品意愿的净效应和相互关联性。多种最佳配置为行业从业者提供了额外的机会来制定更多定制策略。
更新日期:2024-04-25
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