This article presents a discursive analysis of crisis communication strategies employed by British Prime Minister Boris Johnson during the first 2 years of the COVID-19 pandemic. Utilising critical discourse analysis, the study examined official communications from March 2020 to January 2022. While Johnson's communication style encompassed empathy, assertiveness, and a focus on vaccination efforts, enhancing specificity, transparency, addressing potential inequalities, as well as prioritising community building, could have heightened the impact of his messages during the COVID-19 pandemic. By examining Boris Johnson's speeches as a case study, the research adds depth to the discourse on effective communication strategies employed by world leaders. The findings underscore the significance of clarity, adaptability, empathy, and reliance on scientific evidence in navigating the complexities of crisis communication.

中文翻译：

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“我们在一起”——鲍里斯·约翰逊的 COVID-19 声明：话语分析

本文对英国首相鲍里斯·约翰逊 (Boris Johnson) 在 COVID-19 大流行的头两年中采用的危机沟通策略进行了论述分析。该研究利用批判性话语分析，审查了 2020 年 3 月至 2022 年 1 月的官方沟通。虽然约翰逊的沟通风格包含同理心、自信和对疫苗接种工作的关注，但提高特异性、透明度、解决潜在的不平等以及优先考虑社区建设，可以增强了他在 COVID-19 大流行期间的信息的影响力。通过将鲍里斯·约翰逊的演讲作为案例研究，该研究加深了对世界领导人所采用的有效沟通策略的讨论的深度。研究结果强调了清晰度、适应性、同理心以及对科学证据的依赖在应对危机沟通的复杂性方面的重要性。