SKAM (2015–2017) and its Flemish adaptation wtFOCK (2018–2021) use several digital platforms to provide viewers with content, enabling different types of audience engagement. By means of a social media analysis, this study investigates how producers utilise transmedia tools to enhance viewers’ involvement with the depicted storyline and how viewers interact with the provided content on LGBTQ issues. An analysis of Instagram comments and posts illustrates three different ways audience members gather online: Instagram serves as (1) a platform to connect while co-viewing, (2) a safe environment against homophobia, and (3) a collective of television critics. Transmedia formats like SKAM and wtFOCK contribute to inclusive depictions of sexual minorities and generate accessible spaces for LGBTQ individuals and allies to engage with one another online.

中文翻译：

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从#AltErLove 到#LoveIsLove：跨媒体格式、观众参与度和性别多样性

SKAM（2015-2017）及其佛兰德斯改编版 wtFOCK（2018-2021）使用多个数字平台为观众提供内容，实现不同类型的观众参与。通过社交媒体分析，本研究调查了制作人如何利用跨媒体工具来增强观众对所描绘的故事情节的参与，以及观众如何与所提供的有关 LGBTQ 问题的内容进行互动。对 Instagram 评论和帖子的分析说明了观众在线聚集的三种不同方式：Instagram 充当（1）共同观看时进行联系的平台，（2）反对同性恋恐惧症的安全环境，以及（3）电视评论家的集体。 SKAM 和 wtFOCK 等跨媒体格式有助于对性少数群体进行包容性描述，并为 LGBTQ 个人和盟友提供在线交流的无障碍空间。