Purpose

This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism.

Design/methodology/approach

PLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption.

Findings

It is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict immersive technology adoption. It is also revealed that the adoption affects tourists’ perceived value and engagement, which, in turn, affects tourists’ satisfaction and loyalty.

Originality/value

The study has integrated a research model that combines both antecedents and consequences of immersive technology adoption where few empirical investigations were revealed to draw conclusions on this research area. Also, missing relations have been included and tested in the research model.

中文翻译：

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沉浸式技术对游客满意度和忠诚度的影响：客户参与度和客户感知价值的中介作用

目的

本研究论文旨在调查旅游业采用沉浸式技术的预测因素和结果。

设计/方法论/途径

PLS-SEM 用于从访问阿联酋和埃及的游客收集的数据来检查预测因素和采用的后果。

发现

研究表明，感知的易用性、享受性、沉浸感、有用性和对技术的态度预示着沉浸式技术的采用。研究还表明，采用会影响游客的感知价值和参与度，进而影响游客的满意度和忠诚度。

原创性/价值

该研究整合了一个研究模型，该模型结合了沉浸式技术采用的前因和后果，其中很少有实证调查能够得出该研究领域的结论。此外，缺失的关系已包含在研究模型中并进行了测试。