Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...

中文翻译：

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品牌之战：品牌依恋可以抵御广告重复的负面影响

大量研究已经表明重复广告曝光的负面影响。目前的研究通过引入一个重要的调节因素对这篇文献做出了贡献：对b的个人依恋......