The representation of the LGBTIQ+ community in TV series has received major attention from academia, mostly from textual and reception perspectives. However, the creative and industrial processes behind the production of media content, including the writers’ views and experiences, remain under-explored, especially outside of the United States and Northern Europe. Drawing on Queer Production Studies, this research seeks to fill this gap in Queer Media Studies by examining Spanish screenwriters’ experiences and conceptions regarding the creation of fictional LGBTIQ+ characters for TV shows, and observes how the broadcasting industry influences this process. Semi-structured interviews were conducted with 19 Spanish screenwriters. Following thematic analysis informed by grounded theory, the main results show that normalization guides the creation of LGBTIQ+ characters, although there are differences in the way screenwriters define this concept. Moreover, the narrative exposition of the intimate lives of LGBTIQ+ characters emerges as the main dilemma in that normalization. Likewise, scriptwriters perceive ambivalent attitudes from the TV industry: Whereas the inclusion of LGBTIQ+ characters seems mandatory these days, there are fears that this might lead to low viewing figures or of reputations being tarnished by negative criticism. The results of this investigation further our understanding of how the concept of normalization shapes the creation of LGBTIQ+ media representations as perceived by professionals who play significant roles in their production. These findings contribute to the advancement of knowledge within LGBTIQ+ media studies and the construction of queer media representations. They also expand the scope of the under-explored field of Production Studies and diversify its geographical area of study.

中文翻译：

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LGBTIQ+媒体想象生产中的常态化概念：编剧的构想

电视剧中 LGBTIQ+ 群体的表现受到了学术界的广泛关注，主要是从文本和接收的角度来看。然而，媒体内容制作背后的创意和工业流程，包括作者的观点和经验，仍然没有得到充分探索，特别是在美国和北欧以外的地区。本研究借鉴酷儿制作研究，旨在通过研究西班牙编剧在电视节目中创作虚构 LGBTIQ+ 角色的经验和概念，并观察广播业如何影响这一过程，来填补酷儿媒体研究的这一空白。对 19 名西班牙编剧进行了半结构化访谈。根据扎根理论进行主题分析后，主要结果表明，规范化指导着 LGBTIQ+ 角色的创作，尽管编剧定义这一概念的方式存在差异。此外，对 LGBTIQ+ 人物亲密生活的叙述性阐述成为这种正常化过程中的主要困境。同样，编剧们也察觉到了电视行业的矛盾态度：虽然如今似乎必须纳入 LGBTIQ+ 角色，但有人担心这可能会导致收视率低下或声誉因负面批评而受损。这项调查的结果进一步加深了我们对规范化概念如何塑造 LGBTIQ+ 媒体表现形式的理解，正如在其制作中发挥重要作用的专业人士所认为的那样。这些发现有助于 LGBTIQ+ 媒体研究知识的进步和酷儿媒体表征的构建。他们还扩大了生产研究尚未探索的领域的范围，并使其研究的地理区域多样化。