Social movements have long held noteworthy effects on organizations and industries by deliberately seeking to alter firms’ actions to align with the movements’ values. In the present research, we examine the possibility of nondeliberative effects of social movements on entrepreneurial activities. We posit that social movements elevate values that enhance market conditions and encourage entrepreneurship in unexpected ways. We examine this values-complementarity process in the context of the 2011 Occupy Wall Street movement. Although the movement intended to delegitimize large corporations, we find evidence that it also had the complementary effect of increasing small-scale, people-centered, and community-oriented values. As such, this enhanced congruent forms of entrepreneurship. We find consistent effects of Occupy on startup growth across a range of industries. Moreover, using brewing as an illustrative setting, we identify distinctive emergent themes confirming the shift and alignment of microbreweries toward stronger community values after Occupy protests. We discuss implications for the social movement and organization literatures.

中文翻译：

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社会运动对创业影响的价值观互补模型

长期以来，社会运动通过刻意改变企业的行为以符合运动的价值观，对组织和行业产生了显着的影响。在本研究中，我们研究了社会运动对创业活动产生非故意影响的可能性。我们认为，社会运动提升了价值观，改善了市场条件并以意想不到的方式鼓励创业。我们在 2011 年占领华尔街运动的背景下研究了这种价值观互补过程。尽管该运动旨在使大公司失去合法性，但我们发现有证据表明，它也具有增强小规模、以人为本和以社区为导向的价值观的补充效应。因此，这增强了一致的创业形式。我们发现“占领”运动对一系列行业的初创企业增长产生了一致的影响。此外，以酿造作为说明性背景，我们确定了独特的新兴主题，证实了占领抗议后小型啤酒厂向更强大的社区价值观的转变和调整。我们讨论对社会运动和组织文献的影响。