The digital entrepreneurial ecosystem is a complex and dynamic network of entrepreneurs, businesses, institutions, and systems that use digital technology to interact with one another. It is conducive to the creation, development, and sustainment of innovation in digital ventures. However, the building blocks of any digital entrepreneurial ecosystem remain loosely integrated and under-orchestrated in the early stages of its evolution. The entrepreneurial organizations that act as matchmakers and transaction catalysts have thus come to play significant roles in digital entrepreneurial ecosystems’ functioning, but the understanding of these roles remains relatively limited. Through an in-depth qualitative study of the organizational category observed within multi-channel network (MCN) organizations, a new type of intermediary role was identified and conceptualized as that of a in live streaming e-commerce, a new role in the digital entrepreneurial ecosystem. The findings suggest that the category emergence of facilitators is based on resource orchestration in the dimensions of people, goods, and scenes, enabled by three primary mechanisms: “novelty perception” (for category awareness), “exemplar projection” (for category scalability), and “structure shaping” (for category recognizability). The theoretical framework developed through this research contributes to the emergence of a new organizational category in the context of the digital economy, as well as offering practical guidance for the category strategy for venture growth in the digital entrepreneurial ecosystem.

中文翻译：

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数字生态系统领域的巨大收获：促进者如何出现并发展成为一个组织类别

数字创业生态系统是一个由企业家、企业、机构和系统组成的复杂且动态的网络，它们使用数字技术相互交互。它有利于数字企业创新的创建、发展和维持。然而，任何数字创业生态系统的构建模块在其发展的早期阶段仍然是松散集成且缺乏协调的。因此，作为撮合者和交易催化剂的创业组织在数字创业生态系统的运作中发挥着重要作用，但对这些作用的理解仍然相对有限。通过对多渠道网络（MCN）组织中观察到的组织类别进行深入的定性研究，一种新型的中介角色被识别并概念化为直播电子商务中的中介角色，这是数字创业中的一种新角色生态系统。研究结果表明，促进者的品类涌现是基于人、货、场景维度的资源编排，并通过三种主要机制实现：“新奇感知”（品类感知）、“范例投影”（品类可扩展性）和“结构塑造”（用于类别可识别性）。通过本研究建立的理论框架有助于数字经济背景下新组织类别的出现，并为数字创业生态系统中风险成长的类别策略提供实践指导。