Purpose

This study aimed to examine the role of big data analytics capabilities (BDAC) in fostering organizational innovation capabilities and, consequently, in achieving economic, social and environmental sustainability.

Design/methodology/approach

Through the lens of dynamic capability theory, this study surveyed 115 hotels using purposive sampling to gain in-depth insights regarding the factors affecting organizational sustainability in the hospitality industry. The data analysis was conducted using partial least squares-structural equation modeling (PLS-SEM).

Findings

The findings reported a substantial impact of seven core dimensions (i.e. technology, data, basic resources, technological skills, managerial skills, organizational learning and data-driven culture) in building BDAC among hotels. Moreover, BDAC was also revealed to significantly influence innovation capabilities, positively impacting all three sorts of sustainability performance. Innovation capability also mediated the relationship between BDAC and all sustainability factors.

Practical implications

The findings will assist policymakers and practitioners in developing effective initiatives to enhance the adoption and implementation of data science and technologies, substantially contributing to the “National IR 4.0 Policy” and “Malaysia Digital Economy Blueprint” and achieving sustainable development goals (SDGs).

Originality/value

The originality of this study is established by investigating the interplay between BDAC, innovation capability and sustainability performance, particularly in the context of the hotel industry, whereas the existing studies focus on exploring the advantages of BDA.

中文翻译：

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大数据分析对酒店创新能力和可持续发展绩效的影响：来自新兴经济体的证据

目的

本研究旨在探讨大数据分析能力 (BDAC) 在培养组织创新能力以及实现经济、社会和环境可持续性方面的作用。

设计/方法论/途径

通过动态能力理论的视角，本研究采用有目的抽样的方式对 115 家酒店进行了调查，以深入了解影响酒店业组织可持续性的因素。使用偏最小二乘结构方程模型（PLS-SEM）进行数据分析。

发现

研究结果报告了七个核心维度（即技术、数据、基础资源、工艺技能、管理技能、组织学习和数据驱动文化）对酒店建设 BDAC 的重大影响。此外，BDAC 还显着影响创新能力，对所有三种可持续发展绩效产生积极影响。创新能力还调节了 BDAC 与所有可持续发展因素之间的关系。

实际影响

研究结果将协助政策制定者和从业者制定有效的举措，以加强数据科学和技术的采用和实施，为“国家IR 4.0政策”和“马来西亚数字经济蓝图”以及实现可持续发展目标（SDG）做出重大贡献。

原创性/价值

本研究的独创性是通过调查 BDAC、创新能力和可持续发展绩效之间的相互作用，特别是在酒店业的背景下，而现有的研究侧重于探索 BDA 的优势。