Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...

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骄傲还是彩虹洗涤？从既得利益相关者的角度探索 LGBTQ+ 广告

品牌越来越多地通过广告来解决社会不平等问题。然而，如果消费者怀疑不真诚和外在的动机，包容性广告可能会损害品牌。比如说，妈...