Drawing from media routines and narrative theory research, we theorize that benefits spill over to competitors who are cognitively linked to a celebrity via media narratives. Specifically, we argue that actors with direct competitive relationships with a celebrity will receive increased media attention and emotive media content, as well as increased performance. Due to the nature of these narratives, we further argue that this effect continues into periods after the direct relationship has ended. We test our hypotheses using a novel, eight-year data set from the Ultimate Fighting Championship. Our findings support our theoretical arguments, providing evidence on how celebrities benefit others in ways that other social evaluation assets—namely, high reputation and high status—do not.

中文翻译：

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分享聚光灯：拥有名人竞争对手的好处

根据媒体惯例和叙事理论研究，我们推测，利益会溢出到通过媒体叙事与名人有认知联系的竞争对手。具体来说，我们认为与名人有直接竞争关系的演员将获得更多的媒体关注和情感媒体内容，以及更高的表演。由于这些叙述的性质，我们进一步认为这种影响会持续到直接关系结束后的时期。我们使用来自终极格斗锦标赛的新颖的八年数据集来测试我们的假设。我们的研究结果支持了我们的理论论点，为名人如何以其他社会评价资产（即高声誉和高地位）无法做到的方式造福他人提供了证据。