Recently, there is increasing interest in building theories that offer actionable guidance to the practice of entrepreneurship. Here I present a general theoretical framework, called CAVE, for understanding, assessing, and enhancing existing tools that offer such guidance. The framework encompasses a two-dimensional space with prediction and control as its axes. The CAVE framework accommodates a wide variety of extant practical tools as well as relevant concepts from psychology and economics. Specifically, I compare and contrast effectuation with lean startup within this framework. Whereas lean startup centers around hypothesis testing, effectuation focuses on cocreative commitments from self-selecting stakeholders. In other words, the former takes markets as exogenous, while the latter explicates how they can be made endogenous and why that matters. More generally, I show how these differences connect with and delineate the scientific method from the entrepreneurial method.

中文翻译：

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精益假设和有效承诺：描述科学和创业方法的综合框架

最近，人们越来越有兴趣建立为创业实践提供可行指导的理论。在这里，我提出了一个称为 CAVE 的通用理论框架，用于理解、评估和增强提供此类指导的现有工具。该框架包含一个以预测和控制为轴的二维空间。 CAVE 框架容纳了各种现有的实用工具以及心理学和经济学的相关概念。具体来说，我在这个框架内比较和对比了精益创业的效果。精益创业以假设检验为中心，而实施则侧重于自我选择的利益相关者的共同创造性承诺。换句话说，前者将市场视为外生的，而后者则解释了如何使市场成为内生的以及为什么这很重要。更一般地说，我展示了这些差异如何与科学方法和创业方法联系起来并加以区分。