Purpose

This study aims to investigate the relationship between strategy intent (product-service innovation intention) and outcome (product-service innovation outcome), and the role that external sources of innovation play in influencing this relationship.

Design/methodology/approach

Using data obtained from the community innovation survey, we apply a logit regression to a sample of 1,419 Portuguese firms. By examining the moderating effect of open innovation breadth, we assess how the relationship between differentiation intent and outcome is contingent upon the involvement of external stakeholders.

Findings

Our findings reveal that the relationship between differentiation intent and outcome is contingent upon the moderating effect of open innovation breadth. Our analysis suggests that the negative influence of different sources of innovation can be addressed by adopting a paradox lens.

Practical implications

This research provides valuable insights for managers. By simultaneously pursuing a differentiation strategy and engaging in collaboration with external sources, firms may compromise their ability to effectively differentiate their offer. Managers should consider the potential tensions arising from internal and external stakeholder relationships to optimize their innovation strategies.

Originality/value

This study contributes to the existing literature by shedding light on the role of external innovation sources in influencing the relationship between differentiation intent and outcome and the importance that information systems may have in this relationship. By exploring the moderating effect of open innovation breadth, we provide a nuanced understanding of how firms can navigate organizational tensions and leverage innovation for competitive advantage.

中文翻译：

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理解竞争战略与产品服务创新之间的关系：开放悖论的作用

目的

本研究旨在探讨战略意图（产品-服务创新意图）与结果（产品-服务创新结果）之间的关系，以及外部创新来源在影响这种关系中所发挥的作用。

设计/方法论/途径

使用从社区创新调查中获得的数据，我们对 1,419 家葡萄牙公司的样本应用了 Logit 回归。通过研究开放式创新广度的调节作用，我们评估了差异化意图和结果之间的关系如何取决于外部利益相关者的参与。

发现

我们的研究结果表明，差异化意图和结果之间的关系取决于开放创新广度的调节作用。我们的分析表明，不同创新来源的负面影响可以通过采用悖论视角来解决。

实际影响

这项研究为管理者提供了宝贵的见解。通过同时追求差异化战略并与外部资源合作，企业可能会损害其有效差异化产品的能力。管理者应考虑内部和外部利益相关者关系产生的潜在紧张关系，以优化其创新战略。

原创性/价值

这项研究通过阐明外部创新源在影响差异化意图和结果之间的关系中的作用以及信息系统在这种关系中可能具有的重要性，对现有文献做出了贡献。通过探索开放式创新广度的调节作用，我们对企业如何应对组织紧张局势并利用创新以获得竞争优势提供了细致入微的理解。