This study investigates the content of the co-creation of tourism experiences and measures the substance of those experiences. It lays the framework for future research by providing a systematic assessment scale for co-creative tourism experiences. The scale obtained from the research is constructed using information on the entertainment, immersion, achievement, novelty, authenticity, uniqueness, education, and interaction variables found in the co-creation experience. The findings were obtained from semi-structured interviews with tourism opinion leaders and a questionnaire survey that yielded 682 responses. This study serves as a pioneering investigation of these constructs in an empirical way with statistical evidence to make the research outcome more objective. It provides tourism industry practitioners with directions on how to conduct co-creative activities, as well as how to understand the distinctive experiential contents of visitors in co-creative activities. The study enriches the tourism experience and supplies insights into the experiential marketing of the tourism industry.

中文翻译：

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旅游体验的共同创造：系统的评估量表


本研究调查了旅游体验共同创造的内容并衡量了这些体验的实质内容。它通过为共同创意旅游体验提供系统的评估量表，为未来的研究奠定了框架。研究获得的量表是利用共同创造体验中发现的娱乐、沉浸、成就、新颖性、真实性、独特性、教育和互动变量的信息构建的。研究结果来自对旅游意见领袖的半结构化访谈以及收到 682 份回复的问卷调查。本研究以实证方式和统计证据对这些结构进行了开创性的调查，使研究结果更加客观。为旅游行业从业者如何开展共创活动，以及如何理解游客在共创活动中独特的体验内容提供指导。该研究丰富了旅游体验，为旅游业的体验营销提供了见解。