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Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-03-21 , DOI: 10.1080/00913367.2024.2325144
Amy Errmann 1
Affiliation  

Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...

中文翻译:

正念沉浸:打造令人敬畏的体验以提高品牌知名度

正念作为一种提高受众参与度的广告策略越来越受到关注。尽管如此,现有的研究对具有综合最小广告效果的广告的影响提供的见解有限。
更新日期:2024-03-21
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