Our study explored the enabler role of perceived usefulness, enjoyment, and ease of use from metaverse tourism on Gen Z engagement and satisfaction. Furthermore, the enabler role of Gen Z's engagement and satisfaction with metaverse tourism on their word-of-mouth intentions are also explored. Lastly, the study examined the contingency effects of age, annual family income, and gender. Data were collected from young consumers in three prominent cities in the country, i.e., Delhi, Kolkata, and Visakhapatnam, and the Middle East, to support generalizability and cross-comparison. Subsequently, the study collected responses from the Middle East to facilitate cross-comparison. The completed responses were analysed in SmartPLS 3.3.9. Findings suggest perceived ease of use and enjoyment as major enablers of Gen Z's engagement and satisfaction, which primarily enhances their word-of-mouth intentions.

中文翻译：

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Z世代对虚拟宇宙旅游的定位


我们的研究探讨了虚拟宇宙旅游的感知有用性、乐趣和易用性对 Z 世代参与度和满意度的推动作用。此外，还探讨了 Z 世代对虚拟宇宙旅游的参与度和满意度对其口碑意图的推动作用。最后，该研究考察了年龄、家庭年收入和性别的偶然影响。数据是从印度三个著名城市（德里、加尔各答、维沙卡帕特南）和中东的年轻消费者那里收集的，以支持普遍性和交叉比较。随后，该研究收集了来自中东的回应，以方便交叉比较。已完成的回复在 SmartPLS 3.3.9 中进行了分析。调查结果表明，感知的易用性和享受是 Z 世代参与度和满意度的主要推动因素，这主要增强了他们的口碑意图。