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Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-03-12 , DOI: 10.1080/00913367.2024.2309929
Linwan Wu 1 , Naa Amponsah Dodoo 2 , Taylor Jing Wen 1
Affiliation  

The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...

中文翻译:

向消费者披露人工智能在广告中的参与:任务相关的视角

人工智能(AI)在广告行业的应用十分广泛,但对于是否应该告知消费者人工智能参与广告投放和广告创作,目前尚未达成共识。
更新日期:2024-03-13
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