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A Meta-Analysis of the Antecedents and Consequences of Advertising Value
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-03-05 , DOI: 10.1080/00913367.2024.2309923 Guoquan Ye 1 , Xin Guan 2 , Liselot Hudders 3 , Yi Xiao 4 , Jingyu Li 5
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-03-05 , DOI: 10.1080/00913367.2024.2309923 Guoquan Ye 1 , Xin Guan 2 , Liselot Hudders 3 , Yi Xiao 4 , Jingyu Li 5
Affiliation
Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...
中文翻译:
广告价值前因后果的元分析
广告价值是代表广告对消费者的整体有用性和价值的概念。虽然这个概念对于评估消费者对广告的欣赏程度很有价值,但这一发现......
更新日期:2024-03-07
中文翻译:
广告价值前因后果的元分析
广告价值是代表广告对消费者的整体有用性和价值的概念。虽然这个概念对于评估消费者对广告的欣赏程度很有价值,但这一发现......