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Discovering flamenco show audience tourists’ profile: Sentiment analysis, opinions and attitudes
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-03-06 , DOI: 10.1016/j.jdmm.2024.100876
Lucía García-García , Miguel Ángel Solano-Sánchez , Tomás López-Guzmán , Salvador Moral-Cuadra

The aim of this work is to unveil the relationships between the socio-demographic profile of tourists attracted by flamenco shows and their opinions and perceptions about the importance of music in general and flamenco in particular as a motivation to travel, their interest and preference for flamenco and flamenco shows. The methodology employed is an artificial neural network to estimate a specific socio-demographic profile of tourists interested in attending flamenco shows, taking as the basis the prearranged input values, that is, the responses to Likert questions gathered through a survey. The network allows these responses to be customised, obtaining a “composite sketch” of the tourists’ socio-demographic profile determined based on these responses.

中文翻译:


发现弗拉门戈表演观众游客概况:情感分析、观点和态度



这项工作的目的是揭示弗拉门戈表演所吸引的游客的社会人口特征与他们对音乐(特别是弗拉门戈)作为旅行动机的重要性的看法和看法之间的关系,以及他们对弗拉门戈的兴趣和偏好和弗拉门戈表演。采用的方法是人工神经网络,以预先安排的输入值(即通过调查收集的对李克特问题的回答)为基础,估计有兴趣参加弗拉门戈表演的游客的特定社会人口统计资料。该网络允许定制这些响应,获得根据这些响应确定的游客社会人口特征的“综合草图”。
更新日期:2024-03-06
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