Music videos are a popular method of consuming music; however, the characteristics of these experiences and their effects on music perception are poorly understood. An online survey ( N = 155) was designed using theoretical insight from Dasovich-Wilson et al.’s (2022) Intention Attention Reaction and Retention (IARR) framework. The survey consisted of two parts: the first explored the key characteristics of music video experiences, and the second explored their effects on subsequent listening outcomes. Separate principal component analyses (PCAs) were performed on each part to differentiate between the experience itself (Experience components) and the effects on subsequent listens (Retention outcomes). Relationships between Experience components and Retention outcomes were explored using correlation and regression analyses. The results suggest that music video experiences characterized by performance gestures and narratives have the strongest influence on music perception. These findings shed light on how extramusical information from music videos influences mechanisms related to visual imagery and personal associations.

中文翻译：

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音乐视频体验的特征及其与未来聆听结果的关系

音乐视频是一种流行的音乐消费方式。然而，人们对这些体验的特征及其对音乐感知的影响知之甚少。利用 Dasovich-Wilson 等人 (2022) 意图、注意力、反应和保留 (IARR) 框架的理论见解设计了一项在线调查 (N = 155)。该调查由两部分组成：第一部分探讨了音乐视频体验的关键特征，第二部分探讨了它们对后续收听结果的影响。对每个部分进行单独的主成分分析 (PCA)，以区分体验本身（体验成分）和对后续收听的影响（保留结果）。使用相关性和回归分析探讨了体验组成部分和保留结果之间的关系。结果表明，以表演手势和叙事为特征的音乐视频体验对音乐感知的影响最大。这些发现揭示了音乐视频中的音乐外信息如何影响与视觉意象和个人联想相关的机制。