Considering the implications of Netflix’s role as a content producer for cultural diversity in Europe, this methodological article investigates how to define and measure the locality of Netflix Originals. We employ a threefold methodological study based on industry data analysis, audience reception research, and content analysis. This replicable and scalable methodological design provides a solid analytical framework for future studies examining Netflix Originals from the normative perspective of cultural diversity. Demonstrating the steps of our exploratory study, we also find that Netflix’s locally-produced but globally-oriented content uses culture as window dressing, warranting further research.

中文翻译：

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文化作为橱窗装饰？研究 Netflix 剧集本地化的三重方法框架

考虑到 Netflix 作为内容制作商的角色对欧洲文化多样性的影响，这篇方法论文章研究了如何定义和衡量 Netflix 原创作品的本地化。我们采用基于行业数据分析、受众接受研究和内容分析的三重方法论研究。这种可复制、可扩展的方法论设计为未来从文化多样性的规范角度审视 Netflix 原创作品的研究提供了坚实的分析框架。为了展示我们探索性研究的步骤，我们还发现 Netflix 本地制作但面向全球的内容使用文化作为门面，值得进一步研究。