We consider pricing and manufacturing and logistics investment decisions by a manufacturer facing environmentally concerned consumers. Demand depends on the price and manufacturer’s environmental performance comparatively to the industry. As environmental reputation can only be built over time and emissions reduction capacity requires sustainable investments in manufacturing and logistics processes over time, our model is dynamic. The planning horizon is divided into two stages, with the endogenously determined switching time between the two happening when a predefined capacity threshold is reached. We characterize the optimal decisions in both stages and provide a series of numerical illustrations varying the model’s parameter values.

中文翻译：

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当环境声誉很重要时，制造和物流的定价和投资

我们考虑制造商面对关心环境的消费者的定价、制造和物流投资决策。需求取决于价格和制造商相对于行业的环保表现。由于环境声誉只能随着时间的推移而建立，而减排能力需要随着时间的推移对制造和物流流程进行可持续投资，因此我们的模型是动态的。规划范围分为两个阶段，当达到预定义的容量阈值时，内生确定的两个阶段之间的切换时间发生。我们描述了两个阶段的最佳决策，并提供了一系列改变模型参数值的数值说明。