As macro-level shifts in global capitalism push cities into increasing competition with one another, events play a vital role in tourism development. For locations seeking to differentiate themselves, ‘cosmopolitanism’, indicating a perceived openness towards cultural difference, has become key to contemporary destination marketing. Within this discourse, embracing LGBT+ communities has been successfully used to signal cosmopolitanism. LGBT+ Pride events combine both, providing tangible evidence of cosmopolitanism and consequently, a way to attract visitors, too. This article, however, complicates this relationship through an investigation of Pride within the tourist town of Sitges, in Spain. The findings here show that instead of exemplifying cosmopolitan inclusivity, Sitges Pride ultimately functioned to exclude parts of the same community that it purported to represent. In so doing, the article suggests that Sitges' Destination Management Organisation, the local council, and event organisers need to make sure Pride is inclusive and attempts to appeal to all constituents.

中文翻译：

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虚幻的包容性：目的地营销、管理同性恋骄傲活动以及国际化包容性问题


随着全球资本主义的宏观转变推动城市之间的竞争日益激烈，活动在旅游业的发展中发挥着至关重要的作用。对于寻求差异化的目的地来说，“世界主义”（表明对文化差异的开放态度）已成为当代目的地营销的关键。在这种话语中，拥抱 LGBT+ 社区已被成功地用来表达世界主义。 LGBT+ 骄傲活动将两者结合起来，提供了世界主义的切实证据，因此也是吸引游客的一种方式。然而，本文通过对西班牙旅游小镇锡切斯的骄傲现象的调查，使这种关系变得复杂化。这里的研究结果表明，锡切斯骄傲运动最终没有体现出世界性的包容性，而是排斥了它声称代表的同一社区的某些部分。文章建议，锡切斯目的地管理组织、当地议会和活动组织者需要确保骄傲节具有包容性，并试图吸引所有选民。