Despite awareness of the negative consequences of car use, leisure trips are still often made by car. A better understanding of the potential for a transition to more sustainable transport behaviour requires more knowledge about the differences in car use between individuals and leisure trip purposes. As a basis for this, individuals were clustered into six car-oriented and five non-car-oriented leisure mobility segments based on data from a one-month app-based travel survey. The clusters differ substantially with respect to the cluster-forming variables including car trip characteristics, mode choice, and leisure trip purposes. The clusters also differ regarding spatial, sociodemographic, and socioeconomic characteristics, especially between car-oriented and non-car-oriented clusters. However, for self-reported data about priorities in life and basic human values there are no major differences between the clusters. One interesting finding is that car-oriented and non-car-oriented clusters make leisure trips to the same extent, indicating that both groups have a similar wish or need to travel for leisure purposes but that they choose different transport modes to get to their destinations. Also, there is great variety in car use even among the car-oriented clusters. Taking these differences into consideration, a variety of measures and economic incentives targeted towards specific mobility segments are needed to reduce car use for leisure trips.

中文翻译：

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识别休闲旅行的出行细分：基于一个月旅行调查的聚类分析

尽管人们意识到使用汽车的负面影响，但休闲旅行仍然经常乘坐汽车进行。要更好地了解向更可持续的交通行为过渡的潜力，需要更多地了解个人和休闲旅行目的之间汽车使用的差异。在此基础上，根据为期一个月的基于应用程序的旅行调查数据，将个人分为六个以汽车为导向和五个以非汽车为导向的休闲移动细分市场。这些聚类在形成聚类的变量方面存在显着差异，包括汽车出行特征、模式选择和休闲出行目的。这些集群在空间、社会人口和社会经济特征方面也有所不同，特别是在汽车导向型集群和非汽车导向型集群之间。然而，对于有关生活优先事项和基本人类价值观的自我报告数据，各簇之间没有重大差异。一个有趣的发现是，以汽车为主导的集群和非以汽车为主导的集群进行休闲旅行的程度相同，这表明两个群体都有相似的休闲旅行愿望或需求，但他们选择不同的交通方式到达目的地。此外，即使在以汽车为导向的集群中，汽车的使用也存在很大差异。考虑到这些差异，需要针对特定​​出行领域采取各种措施和经济激励措施，以减少休闲旅行的汽车使用。