Although advocacy is central to cultural transformations, claims makers are social actors who struggle for meaning and power. This article focuses on Global Athlete (GA) to analyse the stakes behind advocacy. This sports advocate has engaged a frame keying, even fabrication, to gain recognition in the global sport landscape. GA’s activity is examined on two levels. First, the article analyses how, to become a credible actor, GA framed itself by claiming to be ‘the voice of the athletes’ and appropriating the athletes’ symbolic capital. Second, this appropriation’s economic, political and social resources are identified. This case study highlights the interest of combining Goffman and Bourdieu to understand how GA’s framing captures individuals’ symbolic capital and how keying a frame, as an advocate committed to protecting athletes’ rights, served power struggles within the sports field. The results further show the need for sociologists to question what can be at stake beneath advocacy for ‘noble causes’.

中文翻译：

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为运动员发声还是盗用他们的声音？体育中权力斗争的框架和领域分析

尽管倡导对于文化转型至关重要，但主张的提出者是为意义和权力而奋斗的社会行动者。本文重点关注全球运动员 (GA)，分析倡导背后的利害关系。这位体育倡导者采用了框架键控，甚至制造，以在全球体育界获得认可。GA 的活动在两个层面上进行检查。首先，文章分析了GA为了成为一个可信的演员，如何通过声称自己是“运动员的声音”并侵占运动员的象征资本来陷害自己。其次，确定了这笔拨款的经济、政治和社会资源。本案例研究强调了将戈夫曼和布迪厄结合起来的兴趣，以了解 GA 的框架如何捕捉个人的象征资本，以及作为致力于保护运动员权利的倡导者，关键框架如何服务于体育领域的权力斗争。研究结果进一步表明，社会学家有必要质疑倡导“崇高事业”背后的利害关系。