Given the vast amount of permanently available entertainment content and the high pleasure that viewers derive from it, the question of when and why users disengage from a media entertainment viewing session becomes more pressing. We argue in this paper that communication theories lack a conceptualization of the disengagement part of the communication process. The study presents a novel dynamic view on media use, and argues that specific processes that occur during media exposure contribute to its termination. The assumptions of the theoretical framework are tested with an event-based experience sampling study during TV series viewing sessions among 89 participants (1,952 answered surveys). The findings show that negative and positive response states evolve (partly) independently of each other in the course of entertainment viewing sessions: Despite an increase in negative experiences of goal conflict, guilt, and fatigue, individuals’ level of enjoyment remained stable during a viewing session. These results indicate that negative responses do not necessarily interfere with the experience of enjoyment. The level of enjoyment was the strongest predictor for whether someone stopped a viewing session indicating that hedonic experiences might overrule rational decisions to stop due to being fatigued or having other things to do.

中文翻译：

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为什么用户会停止愉快的媒体体验？媒体体验的动态及其对媒体脱离的影响

鉴于大量永久可用的娱乐内容以及观众从中获得的高度乐趣，用户何时以及为何脱离媒体娱乐观看会话的问题变得更加紧迫。我们在本文中认为，沟通理论缺乏对沟通过程中脱离部分的概念化。该研究提出了一种关于媒体使用的新颖的动态观点，并认为媒体曝光期间发生的特定过程有助于其终止。理论框架的假设通过一项基于事件的体验抽样研究在 89 名参与者观看电视剧期间进行了测试（1,952 份已回答的调查）。研究结果表明，在娱乐观看过程中，消极和积极反应状态的演变（部分）彼此独立：尽管目标冲突、内疚和疲劳等消极体验有所增加，但个人在观看过程中的享受程度保持稳定会议。这些结果表明，负面反应并不一定会干扰享受的体验。享受程度是某人是否停止观看会话的最强预测因素，这表明享乐体验可能会推翻因疲劳或有其他事情要做而停止观看的理性决定。