Mobile social media has become one of the most convenient, widespread ways for users to obtain health information. We construct a mobile social media health information quality evaluation system by conducting a questionnaire survey among 20 experts and 684 users. Then, 498 health WeChat official accounts were selected for empirical research. Results show that health information quality on WeChat official accounts is not high, which is positively correlated with the WeChat communication index, but the content value of health information is not correlated with the WeChat communication index. Our research has reference value for health information governance in mobile social media.

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移动社交媒体健康信息质量评价及其与健康信息传播的关系研究


移动社交媒体已成为用户获取健康信息最便捷、最广泛的方式之一。我们通过对20名专家和684名用户进行问卷调查，构建了移动社交媒体健康信息质量评估体系。然后选取498个健康微信公众号进行实证研究。研究结果表明，微信公众号健康信息质量不高，与微信传播指数呈正相关，但健康信息的内容价值与微信传播指数不相关。我们的研究对于移动社交媒体中的健康信息治理具有参考价值。