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Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-02-20 , DOI: 10.1080/00913367.2024.2309921 Olesia Nikulina 1, 2 , Allard C. R. van Riel 2 , Jos G. A. M. Lemmink 1 , Dhruv Grewal 3 , Martin Wetzels 4
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-02-20 , DOI: 10.1080/00913367.2024.2309921 Olesia Nikulina 1, 2 , Allard C. R. van Riel 2 , Jos G. A. M. Lemmink 1 , Dhruv Grewal 3 , Martin Wetzels 4
Affiliation
Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...
中文翻译:
通过叙述、行动和共鸣来讲述视觉故事:图像如何传递观众的系统回顾
如今的营销人员越来越多地使用讲故事来吸引受众。然而,叙事视觉效果的设计往往受到以文本为中心的叙事理解的启发。尽管 ...
更新日期:2024-02-20
中文翻译:
![](https://scdn.x-mol.com/jcss/images/paperTranslation.png)
通过叙述、行动和共鸣来讲述视觉故事:图像如何传递观众的系统回顾
如今的营销人员越来越多地使用讲故事来吸引受众。然而,叙事视觉效果的设计往往受到以文本为中心的叙事理解的启发。尽管 ...