Purpose

Trust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more effective marketing strategies. However, existing studies have inconsistent conclusions on the trust mechanism in the sharing economy. Therefore, this study aims to investigate the antecedents and consequences of different dimensions of trust (trust in platform and trust in peers) in the sharing economy.

Design/methodology/approach

First, we conducted a meta-analysis of 57 related articles. We tested 13 antecedents of trust in platform (e.g. economic benefits, enjoyment, and information quality) and eight antecedents of trust in peers (e.g. offline service quality and providers’ reputation), as well as their consequences. Then, we conducted subgroup analyses to test the moderating effects of economic development level (Developed vs Developing), gender (Female-dominant vs Male-dominant), platform type (Accommodation vs Transportation), role type (Obtainers vs Providers), and uncertainty avoidance (Strong vs Weak).

Findings

The results confirm that all antecedents and consequences significantly affect trust in platform or peers to varying degrees. Moreover, trust in platform greatly enhances trust in peers. Besides, the results of the moderating effect analyses demonstrate the variability of antecedents and consequences of trust under different subgroups.

Originality/value

This paper provides a clear and holistic view of the trust mechanism in the sharing economy from an object-based trust perspective. The findings may offer insights into trust-building in the sharing economy.

中文翻译：

---

共享经济信任的前因后果的元分析

目的

信任在克服不确定性、降低风险方面发挥着至关重要的作用。揭示共享经济中的信任机制可能使共享平台能够设计出更有效的营销策略。然而，现有研究对于共享经济中的信任机制结论不一致。因此，本研究旨在探讨共享经济中不同信任维度（对平台的信任和对同伴的信任）的前因和后果。

设计/方法论/途径

首先，我们对 57 篇相关文章进行了荟萃分析。我们测试了平台信任的13个前因（例如经济利益、享受和信息质量）和同行信任的8个前因（例如线下服务质量和提供商声誉）及其后果。然后，我们进行了亚组分析来检验经济发展水平（发达与发展中）、性别（女性主导与男性主导）、平台类型（住宿与交通）、角色类型（获取者与提供者）和不确定性的调节作用回避（强与弱）。

发现

结果证实，所有前因和后果都会不同程度地显着影响对平台或同行的信任。此外，对平台的信任大大增强了对同行的信任。此外，调节效应分析的结果表明，不同亚组下信任的前因和后果存在差异。

原创性/价值

本文从基于对象的信任角度对共享经济中的信任机制提供了清晰、全面的看法。研究结果可能为共享经济中信任的建立提供见解。