This study investigates the psychological factors influencing the willingness to pay extra for an electric car equipped with a battery certified as sustainably produced after watching a short video introducing the Sustainable Development Goals (SDGs). Based on a questionnaire and a thought experiment carried out in Norway, we explore the effect of sustainability labels covering general sustainability, environmental impact, social responsibility, and carbon emissions on consumers' willingness to pay extra.

中文翻译：

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愿意为配备可持续生产电池的电动汽车支付额外费用

本研究调查了在观看介绍可持续发展目标 (SDG) 的短视频后影响愿意为配备可持续生产电池的电动汽车支付额外费用的心理因素。基于在挪威进行的问卷调查和思想实验，我们探讨了涵盖一般可持续性、环境影响、社会责任和碳排放的可持续性标签对消费者额外支付意愿的影响。