Digitalisation along with the emerging realisation that car-centric design and ‘predict and provide’ policies failed in environmental and socio-economic terms, have encouraged the transport industry to revisit sustainable traffic management. Mobility-as-a-Service (MaaS) is a transport intervention, still in its infancy, promising, in theory at least, significant benefits for societies by disengaging travel from automobility via a ‘one-stop digital shop’ offering integrated multimodal transport services. However, these benefits, ranging from improved and more affordable access to transport to less motorised traffic and pollution, largely depend on how stakeholders will choose to adopt, deliver and manage this intervention.

中文翻译：

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交通利益相关者对出行即服务的看法：对文化转变支持者、政策倡导者和技术支持者的 Q 研究

数字化以及人们逐渐认识到以汽车为中心的设计和“预测和提供”政策在环境和社会经济方面失败，促使运输行业重新审视可持续交通管理。出行即服务（MaaS）是一种交通干预措施，仍处于起步阶段，至少在理论上，通过提供综合多式联运服务的“一站式数字商店”使出行脱离汽车，有望为社会带来巨大利益。然而，这些好处，从改善和更实惠的交通运输到减少机动交通和污染，在很大程度上取决于利益相关者将如何选择采用、实施和管理这种干预措施。