The Fleeting Allure of Dark Campaigns: Backlash from Negative and Uncivil Campaigning in the Presence of (Better) Alternatives,Political Communication

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The Fleeting Allure of Dark Campaigns: Backlash from Negative and Uncivil Campaigning in the Presence of (Better) Alternatives
Political Communication ( IF 4.6 ) Pub Date : 2024-02-20 , DOI: 10.1080/10584609.2024.2314604
Philipp Mendoza ₁ , Alessandro Nai , Linda Bos ₁

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More aggressive campaigning styles focusing on criticizing opponents (negativity) or using inappropriate language to vilify opponents (incivility) tend to be disliked by voters, and remain thus ris...

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