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Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-02-12 , DOI: 10.1080/00913367.2024.2306422 Debashree Roy Bhattacharjee 1 , Debasis Pradhan 2 , Abhisek Kuanr 3 , Neeru Malhotra 4
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-02-12 , DOI: 10.1080/00913367.2024.2306422 Debashree Roy Bhattacharjee 1 , Debasis Pradhan 2 , Abhisek Kuanr 3 , Neeru Malhotra 4
Affiliation
While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...
中文翻译：
完美的不完美：社交媒体中的健康广告如何促进消费者参与
虽然品牌正在努力打破对美丽的刻板印象并利用积极身体广告来促进消费者参与，但对积极身体广告商影响的实证研究......
更新日期：2024-02-15
中文翻译：
完美的不完美：社交媒体中的健康广告如何促进消费者参与
虽然品牌正在努力打破对美丽的刻板印象并利用积极身体广告来促进消费者参与，但对积极身体广告商影响的实证研究......
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