Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...

中文翻译：

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用真相操纵消费者：广告中的相对差异主张和操纵意图的推论

广告通常以数字声明为特色，比较一种替代方案（例如对照）与另一种替代方案（治疗）相关的风险。差异可以用绝对值（修正率 - ...