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Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2024-02-08 , DOI: 10.1080/16184742.2024.2301970
Keshav Gupta 1 , Yiran Su 2 , Thilo Kunkel 3 , Daniel C. Funk 3
Affiliation  

Prompting consumers to spend more in fantasy sport applications is necessary to provide supplementary sources of revenue for sport organizations. The current research draws on gamification literatu...

中文翻译:

边玩边付费:研究梦幻体育中游戏化元素的互动对应用内支出的影响

促使消费者在梦幻体育应用程序上花费更多对于为体育组织提供补充收入来源是必要的。当前的研究借鉴了游戏化文献...
更新日期:2024-02-12
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