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Internationalisation strategy in sport: the case of Flamengo, the largest Brazilian football club
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2024-02-07 , DOI: 10.1080/16184742.2023.2298423
J.V. Carvalho 1 , C.S. Kogut 1, 2 , Miguel Cordova 3
Affiliation  

The present study analyses an emerging market (EM) football club and its internationalisation strategy, seeking to understand its motivations, perceived competitive advantages, strategies and targe...

中文翻译:

体育国际化战略:以巴西最大足球俱乐部弗拉门戈为例

本研究分析了一个新兴市场(EM)足球俱乐部及其国际化战略,试图了解其动机、感知的竞争优势、战略和目标……
更新日期:2024-02-12
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