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Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-01-31 , DOI: 10.1080/00913367.2023.2291475
Kelly Cowart 1 , Zhihao Yu 2 , Aihui Ding 1
Affiliation  

Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...

中文翻译:

客户对广告中种族成分的推断:单一种族和跨种族模型的比较

在四个实验中,我们使用相应的推理理论来解释客户在接触单一种族(同一种族)或……后对组织包容性和别有用心的推论。
更新日期:2024-02-05
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