This study explored the relationship between metaverse experience and travel decisions through a survey of 459 Brazilian ZEPETO users. The results show that well-organized affordances had a significant impact on users' sense of presence. Neither social realism nor cyber sickness had a significant impact on immersion, but spatial presence was strongly correlated with immersion and place attachment. Higher immersion did not consistently lead to higher place attachment or intention to visit South Korea. These findings highlight the need for well-designed affordances to enhance presence in the metaverse. While perceptions of co-presence and spatial presence can promote place attachment, they can also have potentially negative effects by inducing excessive immersion. Nevertheless, moderate use of metaverses can be a powerful tourism strategy by stimulating the desire to visit replicated places. The study suggests that the feeling of being with other users in a particular virtual space that represents the real world well can create an attachment to a place and lead to more visits.

中文翻译：

---

Metaverse 参与度和韩国旅游意向：了解巴西 ZEPETO 用户的可供性、存在感和地方依恋

本研究通过对 459 名巴西 ZEPETO 用户的调查，探讨了元宇宙体验与旅行决策之间的关系。结果表明，组织良好的可供性对用户的存在感有显着影响。社会现实主义和网络病对沉浸感都没有显着影响，但空间临场感与沉浸感和地方依恋密切相关。较高的沉浸感并不总是会导致较高的地方依恋或访问韩国的意愿。这些发现强调需要精心设计的功能可供性来增强虚拟宇宙中的存在感。虽然共存和空间存在的感知可以促进地方依恋，但它们也可能通过诱导过度沉浸而产生潜在的负面影响。尽管如此，适度使用虚拟世界可以通过激发参观重复地点的欲望来成为一种强大的旅游策略。该研究表明，在一个能够很好地代表现实世界的特定虚拟空间中与其他用户在一起的感觉可以产生对某个地方的依恋并导致更多的访问。