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Tourscape role in tourist destination sustainability: A path towards revisit
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-01-29 , DOI: 10.1016/j.jdmm.2024.100863
Eduardo Torres-Moraga , Carla Rodriguez-Sanchez , Manuel Alonso-Dos-Santos , Agustín Vidal

The tourscape concept is recently coined to represent the general atmosphere experienced by tourists in a destination and includes four dimensions (stimuli): physical, social, socially symbolic, and natural dimensions. Tourist perception of these stimuli is relevant for the development of a tourist destination. This study proposes for the first time that tourscape can also be an important element of the environmental sustainability of a tourist destination when it is in harmony with the environment, since tourscape can play a key role in the tourist experience by eliciting positive intentions and behaviors towards a destination. Based on the stimuli-organism-response (SOR) model, this study analyzes how tourscape elements influence tourists’ revisit intention when they are perceived to be in harmony with the care of the environment through identification with the tourist destination and trust. The results of a sample of 872 tourists show that each dimension of the tourscape is positively related to destination identification. Furthermore, destination identification is directly related to revisit intention, and indirectly related to revisit intention through trust. This study highlights the implications for destination management organizations, with strategic suggestions on how to increase tourist perception regarding the sustainability of the destination and promote revisit intention.

中文翻译:

旅游景观在旅游目的地可持续发展中的作用:重访之路

旅游景观概念是最近被创造出来的,用来表示游客在目的地所体验到的总体氛围,包括四个维度(刺激):物理维度、社会维度、社会象征维度和自然维度。游客对这些刺激的感知与旅游目的地的发展相关。这项研究首次提出,当旅游景观与环境和谐相处时,旅游景观也可以成为旅游目的地环境可持续性的重要元素,因为旅游景观可以通过引发积极的意图和行为,在游客体验中发挥关键作用。一个目的地。基于刺激-有机体-反应(SOR)模型,本研究分析了当游客通过对旅游目的地的认同和信任而被认为与环境保护相协调时,旅游景观元素如何影响游客的重游意图。872名游客的样本结果表明,旅游景观的各个维度都与目的地识别呈正相关。此外,目的地认同与重游意愿直接相关,通过信任与重游意愿间接相关。这项研究强调了对目的地管理组织的影响,并就如何提高游客对目的地可持续性的认知并促进重游意愿提出了战略建议。
更新日期:2024-01-29
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