The standard Adstock regression is problematic for at least two reasons. Statistical inference is cumbersome and there is a chance of a spurious relation between sales and advertising. This paper s...

中文翻译：

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重新审视 Adstock

标准 Adstock 回归存在问题至少有两个原因。统计推断很麻烦，而且销售和广告之间可能存在虚假关系。这篇论文...